This interactive Marilyn poster was designed to promote a new book titled, ‘Marilyn: Intimate Exposure.' The poster was intentionally designed to imitate the the star’s most iconic pose of her white blowing skirt. It was simply placed on a pole in public with a white skirt that allows the viewer to lift it in curiosity to see essentially see the poster ad.
The viewer will then see a QR bar code that allows them to scan it with their smartphone to see the books website. This interactive Marilyn poster really makes an impression to viewers as an effective publicity stunt. The use of the iconic white skirt attracts people in curiosity to figure out why it’s there.