This interactive Marilyn poster was designed to promote a new book titled, ‘Marilyn: Intimate Exposure.' The poster was intentionally designed to imitate the the star’s most iconic pose of her white blowing skirt. It was simply placed on a pole in public with a white skirt that allows the viewer to lift it in curiosity to see essentially see the poster ad.
The viewer will then see a QR bar code that allows them to scan it with their smartphone to see the books website. This interactive Marilyn poster really makes an impression to viewers as an effective publicity stunt. The use of the iconic white skirt attracts people in curiosity to figure out why it’s there.
What Makes This Trend Stand Out
- Interactive Posters
- There is an opportunity for businesses to create interactive marketing posters to capture the attention of potential customers.
- QR Codes
- The use of QR codes in marketing is becoming increasingly important to connect potential customers directly to a product or service.
- Iconic Imitation
- Incorporating iconic poses or symbols into advertising campaigns is a way to attract attention and make a lasting impression on potential customers.
Sectors Adopting This
- Publishing
- The use of interactive posters and QR codes in book marketing can increase engagement with readers and ultimately drive sales.
- Fashion
- Fashion brands can utilize interactive posters to showcase new collections or designs in a creative and attention-grabbing way.
- Tourism
- Tourism boards can use interactive posters to promote destinations or experiences, attracting curious travelers to learn more and visit in person.
