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Adrenaline-Filled Fashion Stunts

The Mast Walk by Alex Thomson Merges Luxury with Adventure

— March 12, 2014 — Marketing
Alex Thomson is no stranger to adrenaline-filled adventure. The man sailed solo around the world, and now he's the face of Hugo Boss's latest fashion campaign. This time, however, the sports fanatic is far from the helm of the boat.

Decked out in the appropriate Hugo Boss attire, Alex Thomson climbs to the top of the Hugo Boss yacht mast in this video, and jumps head first into the water below. While to some this might not seem frightening, keep in mind that at certain angles the mast is as tall as a ten storey building. Thomson did manage to complete the jump, although his suit is a little damp. That's the price Hugo Boss is willing to pay for this epic publicity stunt akin to the likes of adrenalin-loving brands such as Red Bull.
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