She Ping is a Chinese beekeeper and honey merchant who decided to take bee bearding to a new level to increase sales of his honey. He did the publicity stunt in hopes of breaking a world record for bee bearding, but fell short by a little bit. He ended up covering his body in over 460,000 bees.
Bee bearding is extremely popular in the city of Chongquing in southwestern China. Personally, I am terrified of bees more than spiders so this is something I would never want to witness in real life. The process of getting the bees placed around body starts with placing the queen bee on your body in a small cage. Eventually, other bees will swarm all over the person. Ping was protected by a plastic bag over his head, but he did the bee bearding stunt without a shirt on.
Why This Trend Is Growing
- Extreme Stunts for Publicity
- Opportunities may arise for companies to create unique, attention-grabbing stunts to build brand awareness and increase publicity.
- Alternative Marketing Techniques
- Businesses may explore and experiment with different, unconventional marketing strategies to showcase their products and appeal to a larger audience.
- Outrageous World Record Attempts
- World record attempts that are bold and unconventional may garner widespread attention and lead to significant brand exposure.
Industries Being Reshaped
- Honey and Beekeeping Industry
- Companies in this industry can look into creative marketing campaigns to promote honey and bee-related products.
- Entertainment Industry
- Opportunities for entertainment businesses to capitalize on unique stunts and world record attempts to attract audiences and increase ticket sales.
- Advertising Industry
- Advertising agencies may explore creative concepts and campaigns that are unconventional and bold for clients to attract more attention and publicity.
