The Summer Fancy Food Show in New York City is a hotbed of innovation and at the event, Barreled Bee Buzz Sticks showed off its cocktail-inspired honey sticks. These products combine barrel-aged honey with local spirits and spices based on a variety of cocktail recipes.
Joining varieties like Bourbon Lemonade and Honey Lemon Drop, Spiced Honey Bee is the newest Buzz Stix flavor. This cocktail-inspired honey takes cues from the classic Honey Bee cocktail, heightens the intensity with spices in the form of a honey stick. With cardamom, fennel, ginger, coriander and chili pepper infused with dark rum, then blended with buckwheat and coriander honey, this treat is said to have notes of chocolate, licorice, smoky spice and rum. Buzz Stix Spiced Honey Bee comes in at 3.2% ABV.
Key Themes Behind This Trend
- Barrel-aged Honey
- Opportunity for disruptive innovation: Develop new flavor combinations and infuse honey with different spirits and spices to create unique barrel-aged honey products.
- Cocktail-inspired Honey Sticks
- Opportunity for disruptive innovation: Explore new cocktail recipes and flavor profiles to create honey sticks that mimic popular cocktails, offering a convenient and portable alternative.
- Infused Honey with Local Spirits
- Opportunity for disruptive innovation: Collaborate with local distilleries and honey producers to develop exclusive honey stick flavors that showcase regional spirits and flavors.
Where This Applies
- Food and Beverage
- Opportunity for disruptive innovation: Expanding the honey industry by infusing honey with spirits and spices to create unique and versatile products.
- Distilleries
- Opportunity for disruptive innovation: Partnering with honey producers to create honey stick editions of their spirits, offering a unique and complementary product to their existing line.
- Artisanal Snacks
- Opportunity for disruptive innovation: Introducing cocktail-inspired honey sticks as a gourmet and portable snack option, catering to the growing demand for unique and artisanal food products.
