With season four of Game of Thrones coming out in April, 2014, Warner Brothers Home Entertainment is preparing for the DVD release of the previous season with this White Walker publicity stunt.
The stunt is located in Sweden, where weather conditions are eerily similar to those found in the northern territories of the fictional Game of Thrones world. At various checkpoints a wooden glass box was placed with a knife inside and a sign underneath reading "In Case of White Walkers: Break Glass." This hilarious reference is the perfect way to give fans a chuckle and promote the release of season three on DVD. The question is, how many fans actually took this advice and shattered the outer casing of the box to retrieve the knife inside?
Key Themes Behind This Trend
- Pop Culture Advertising
- Brands can leverage popular culture references to engage with consumers and create unique engagement opportunities.
- Interactive Advertising
- Campaigns can benefit from interactive elements that encourage participants to engage with the brand in a memorable way.
- Experiential Marketing
- Offering immersive brand experiences can create stronger emotional connections with consumers and drive engagement.
Where This Applies
- Entertainment
- Entertainment brands can use similar tactics to promote releases and engage with fans.
- Tourism
- Tourism brands could create playful experiences and activities in destination locations that reference popular culture to attract visitors.
- Technology
- Technology companies could utilize interactive and immersive elements in marketing campaigns to showcase product features and benefits in unique ways.
