White Claw and Netflix have partnered to create a limited-edition murder mystery game called Crack the Claw. The game mirrors a whodunit and includes a moderator script, official rules and 10 double-sided coasters with player roles such as vacationer, detective, doctor and murderer.
John Shea, CMO at White Claw Hard Seltzer USA, said: “White Claw and Netflix are both cultural powerhouses, and we're excited to partner together this holiday season. Crack the Claw lends itself to gatherings of friends and family, so I can't wait to play it with a White Claw in-hand over the holidays.”
Starting today, White Claw is giving fans the opportunity to get Crack the Claw first. Over the course of 24 hours, fans can correctly answer seven riddles posted to White Claw’s Twitter and Instagram to discover a seven-letter passcode unlocking the website, and then use that passcode as a promo code to get a game to be given away to the first 100 fans at checkout.
Why This Trend Is Growing
- Co-created Experience
- The partnership between White Claw and Netflix highlights the potential of collaborative projects in creating unique and engaging experiences for customers.
- Murder Mystery Games
- The success of Crack the Claw demonstrates the continued popularity of murder mystery games and the potential for innovation in this market.
- Interactive Storytelling
- Crack the Claw's use of a moderator script and player roles shows the opportunity for interactive storytelling in creating immersive and engaging experiences.
Industries Being Reshaped
- Alcoholic Beverage
- The collaboration between White Claw and Netflix presents an opportunity for other alcoholic beverage companies to create unique experiences and engage with customers.
- Streaming Media
- The success of Crack the Claw shows the potential for streaming media companies to expand their offerings beyond traditional content and create interactive experiences for customers.
- Gaming
- The popularity of murder mystery games and Crack the Claw presents an opportunity for game developers to create new and innovative experiences in this market.
