Truly Midnight Hard Seltzer is a new and limited-edition spiked seltzer that's said to be "as wickedly dark as it is delicious." This new hard seltzer flavor for Halloween tastes of blackberry lemon and it gets its naturally dark color from natural juice extracts and concentrates.
This dark and mysterious bubbly beverage offers a taste of some of the innovation that comes out of the brand's small-batch flavor innovation lab, the Truly Flavor Lab. As the brand stated in a press release, "In the heart of Downtown L.A., the wizards behind Truly Midnight Hard Seltzer ... mix the latest potions and never-before-seen concoctions, resulting in drinks that offer a truly one-of-a-kind experience."
This standout hard seltzer can be found in a holographic can, almost as if Truly Hard Seltzer has chosen to dress up its regular cans in a costume for Halloween.
What's Driving This Trend
- Limited-edition Beverages
- Exploring new and unique flavors that are only available for a limited time can help brands create excitement and anticipation among consumers.
- Small-batch Innovation Labs
- Establishing innovation labs where experts can experiment and develop new flavors can help brands stay ahead of the competition.
- Halloween-themed Products
- Creating limited-edition products tailored to holidays and special events can increase customer engagement and drive sales.
Who This Affects Most
- Alcoholic Beverages
- Innovation in the alcoholic beverage industry can come from exploring new flavor profiles and developing unique limited-edition products.
- Consumer Packaged Goods
- Consumer packaged goods companies can benefit from establishing innovation labs to develop new and creative products.
- Marketing and Advertising
- The marketing and advertising industry can capitalize on the trend of holiday-themed products by creating engaging campaigns and promotions around them.
