Copenhagen-based fashion label Norse Projects introduces its latest collection designed specifically for the Fall/Winter 2021 season. The range is showcased at settings between Easdale and the scenic Isle of Mull in Scotland. Capturing the shots is Samuel Bradley, spotlighting the core values in the items that are described by the label as "created for life -- good for all seasons."
The campaign mainly focuses on the outerwear and the knit designs with a notable mention of the Willum Down Pertex Quantum piece in a Mineral Blue hue. It is made using the progressive Pertex Quantum material. Another notable design is the Rokkvi Arctic Wool Gore-Tex parka, which is made from a wool-blended material, fusing wool's natural weaving with Gore-Tex technicalities.
Image Credit: Stephen Bradley
Why This Trend Is Growing
- Seasonal Layering Fashion
- There is an opportunity for eco-friendly and sustainable materials as well as versatile designs that can be worn in all seasons.
- Outdoor-inspired Fashion
- There is an opportunity for integrating functional and technical materials into fashion, creating versatile pieces that can be worn both in and out of nature.
- Naturalistic Fashion Campaigns
- There is an opportunity for fashion brands to incorporate natural environments and sustainability into their campaigns, aligning with consumers' desire for eco-conscious brands.
Industries Being Reshaped
- Fashion
- Fashion brands can develop eco-conscious and versatile designs that cater to all seasons, integrating outdoor-inspired and technical materials.
- Sustainability
- There is an opportunity for eco-friendly and sustainable materials to be developed and used in the fashion industry.
- Outdoor Gear
- Outdoor gear companies can collaborate with fashion brands to develop functional and technical materials for versatile designs that can be worn both in and out of nature.
