The Cottonelle Flushable Wipes recently underwent a redesign and in order to bring the conversation around, British TV presenter and brand ambassador Cherry Healey hopped across the pond to ask Americans how they wipe their bum. Although that might seem like an invasion of privacy, one of the print ads that accompanies her publicity stunt states, "If talking about wiping your bum makes you uncomfortable, we could talk about not wiping it instead."
By putting a face to the Cottonelle Flushable Wipes in such a funny and interactive way, the brand ensures that people will want to start talking about it on various social platforms. Her adventures are filmed and uploaded onto YouTube, allowing the Cottonelle Flushable Wipes to go viral at the same time she does.
What Makes This Trend Stand Out
- Funny Advertising Campaigns
- Using humor and interactive elements in advertising campaigns to generate conversations and engage with consumers.
- Viral Marketing Strategies
- Creating content that is shareable and has the potential to go viral, leveraging the power of social media to spread brand awareness.
- Digital Ambassadorship
- Utilizing influencers or brand ambassadors to represent the brand and connect with the target audience through online platforms.
Sectors Adopting This
- Personal Care Products
- Personal care product companies can use funny and interactive advertising campaigns to promote their products and engage with consumers.
- Marketing and Advertising
- The marketing and advertising industry can explore viral marketing strategies to create buzz and maximize brand visibility for their clients.
- Social Media Platforms
- Social media platforms can leverage the concept of digital ambassadorship to encourage influencers and brand ambassadors to create and share engaging content on their platforms.
