Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Paddy Power Babies Promote Betting on the Royal Child

 - Jul 14, 2013
References: paddypower & guardian
The Paddy Power Royal Babies returned to London this morning to cheer on the waiting world press.

As the Twitter rumor mill went into overdrive yesterday suggesting the Royal Birth was imminent, betting company Paddy Power sent three big babies to the Lindo Wing of St. Mary’s Hospital to cheer Kate along.

The babies, dressed in Paddy Power Green onesies, each rocked a customized colored tuft of hair to highlight the bookmakers hair betting market. While brown remains the favorite, ginger has been heavily backed at 4/1.

The babies turned up to the hospital in a Jaguar XF with blacked-out windows like true royals, and were listening to the classic sounds of Prince's 'Kiss'.

The world's press who are on permanent standby for a royal announcement were happy to have a break from the tedious ladder-watching.