Last month, the Meantime Brewing Company launched 'The World's Best Beer Trip,' a contest that would have one lucky winner country-hopping and tasting the best beer around the world with six craft breweries.
To apply for this all-expenses paid trip, applicants were asked to send in creative photos and written entries detailing why they deserve to go on this incredible world beer tour. All of the hilarious entries can be found in an album on Meantime Brewing's Facebook page.
Norwich's Paul Cutter is one of six finalists who are currently in the running to win this chance of a lifetime. His photo uses two cleverly-placed glasses and some visual trickery to make it seem like he is about to dive into a tall glass of beer. To view all the finalists and to vote, visit The World's Best Beer Trip website.
What's Driving This Trend
- Global Brewery Apprenticeship Contests
- Contests and apprenticeships that offer opportunities to travel and taste different beers from around the world.
- Craft Brewery Collaborations
- Collaboration between breweries to create unique and interesting beer products.
- Beer Tourism
- Increasing interest in beer tourism, including visits to breweries and beer festivals.
Who This Affects Most
- Brewing Industry
- Breweries can offer apprenticeships, contests, and collaborations to promote their brand and create unique products.
- Tourism Industry
- Tourism companies can offer beer-centric travel packages and tours that cater to the growing interest in beer tourism.
- Marketing Industry
- Marketing firms can design and execute creative campaigns and social media strategies to promote beer-related contests and collaborations for breweries and tourism companies.
