Professional driver Jeff Gordon disguises himself as a dithering gentleman in order to scare the hell out of an unsuspecting car salesman in this Pepsi commercial.
An advertisement for Pepsi Max, which mainly targets the male demographic who refuses to drink sodas labelled as 'diet,' features a can with a hidden camera that is displayed within the car, drawing attention to the brand logo. With the capable Gordon pulling crazy stunts and his passenger yelling things like "you're an idiot, I'm gonna kill you," this prank is hilarious enough to garner the attention of over two million views in just two days.
Combining a crazy prank, a fast-driven sports car and a pro-driver gave this Pepsi commercial the edge it needed to go viral extremely fast.
What's Driving This Trend
- Prankvertising
- Opportunity for brands to create viral marketing campaigns through outrageous pranks.
- Targeted Advertising
- Using unconventional methods to appeal to specific demographics.
- Viral Marketing
- Creating content that spreads rapidly through social sharing and engagement.
Who This Affects Most
- Beverage
- Brands in the beverage industry can utilize prankvertising to create buzz and increase brand awareness.
- Automotive
- Automotive companies can explore targeted advertising using unconventional methods to attract specific customer segments.
- Marketing
- Marketing agencies can specialize in creating viral marketing campaigns that generate massive online engagement.
