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26 Car Test Drive Campaigns

From Augmented Reality Driving Apps to Test Drive Prank Ads

— September 3, 2014 — Autos
These campaigns make use of everything from pranks to augmented reality in order to encourage people to book a car test drive. Unless a driver happens to be near a car dealership, or actively looking for a new car, it's not likely that they'll be taking the opportunity to take a car for a spin. Since a lot of people spend time at their desks at work or at home, a lot of these attempts to encourage test drives take the form of videos, games or interactive social media experiences to simulate the experience of getting behind the wheel.

Although their approaches are completely different, some fantastic examples of fun test rides include Jagular's Villain Academy and Toyota's Musical City stunt.
5.3
Score
Popularity
Activity
Freshness
26
Villainous Driving Schools
Villainous Driving Schools
Jaguar's Villain Academy Teaches How to Drive Like a Villain
<
25
Reprisal Car Chase Pranks
Reprisal Car Chase Pranks
Pepsi Devises Another Jeff Gordon Prank to Prove That It's Real
<
24
Escapist Auto Ads
Escapist Auto Ads
Land Rover's Pop Up Ad Encourages People to Book a Test Drive
<
23
Virtual Driving Apps
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
<
22
Phone-Charging Car Ads
Phone-Charging Car Ads
VW's Mobile Car Ad Cleverly Promotes the Electric e-Golf with an App
<
21
Balloon-Popping Test Drives
Balloon-Popping Test Drives
Alfa Romeo Pops 2500 Balloons in World Record Attempt
<
20
Tablet-Controlled Test Drives
Tablet-Controlled Test Drives
Audi Built a Miniture Race Track to Promote the New Audi Quattro
<
19
Off-Roading Obstacle Courses
Off-Roading Obstacle Courses
Land Rover Urban Jungle Stages a Test Drive to Celebrate Anniversary
<
18
Extreme Tablet Demonstration Videos
Extreme Tablet Demonstration Videos
The New Motorola Tablet is Taken For a Test Drive
<
17
Musical Test Drives
Musical Test Drives
The Musical City by Toyota is a Choose-Your-Own Playlist Adventure
<
16
On-Demand Test Drives
On-Demand Test Drives
Peugeot's New Car Test Drive Lets Twitter Users Try Out a Car Immediately
<
15
Smart Car Test Runs
Smart Car Test Runs
The Twizy Way Car-Sharing Scheme Lets People Take the Vehicles for a Spin
<
14
Gamified Test Drives
Gamified Test Drives
Volkswagen's Fun Test Drive Challenges People in a City-Wide Game
<
13
Friendly Test Drive Campaigns
Friendly Test Drive Campaigns
Toyota's 'Try My Hybrid' Put Fans at the Wheel of This Campaign
<
12
Stat-Tracking Auto Trials
Stat-Tracking Auto Trials
The Ford Get More than a Test Drive Event Adds a Competitive Element
<
11
Mind-Controlled Car Promos
Mind-Controlled Car Promos
The Hyundai i30 Online Hypnosis Experiment is a Head Trip
<
10
Amusing Auto Safety Campaigns
Amusing Auto Safety Campaigns
Instabomb by C4 Lounge Shows How to Avoid the Unexpected
<
9
Augmented Reality Auto Showrooms
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
<
8
Driver-Rescuing Campaigns
Driver-Rescuing Campaigns
MINI Turns Getting a Flat Tire on the Road into a Marketing Opportunity
<
7
Test Drive Prank Ads
Test Drive Prank Ads
Watch What Happens When Jeff Gordon Pulls Stunts in this Pepsi Commercial
<
6
In-Mall Car Showrooms
In-Mall Car Showrooms
Pennsylvania's Cherry Hill Mall is a New Place to Test Drive a Car
<
5
Virtual Reality Test Drives
Virtual Reality Test Drives
South African Audiences Take Virtual Hyundai i30 Test Drive
<
4
Revived Ride Pop-Up Parties
Revived Ride Pop-Up Parties
Buick Regal Amazes All at Wired Store ‘Regal Remix' Event
<
3
Indoor Test Tracks
Indoor Test Tracks
The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water
<
2
Augmented Reality Driving Apps
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
<
1
Test Drive Advergames
Test Drive Advergames
The Volkswagen Polo Game 'Tame the Tank'
<