To promote Toyota's Yaris Hybrid in the most fun way possible, Saatchi & Saatchi Europe created 'The Musical City' in Prague.
The stunt involved swapping street signs for popular song titles, sending people out for a test drive in the Yaris Hybrid and asking them to sing along. The stereo system in the car was connected to the GPS onboard, so that drivers had to make choices at forks in the road where one direction change the music to something like 'Heart of Glass,' while the other way would start 'Ain't No Sunshine.' Although most of the drivers should probably not drive off and try to get themselves record deals, the whole stunt is fun and silly, plus it's a great way to put technology to work to show off the "Yaris Hybrid experience."
Musical Test Drives
More Stats +/-
Keep It Wild
Celebrity Fight Car Ads
Animated Car Campaigns
Video Game Sports Cars
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.