Knowing the frustrations drivers feel when they get a flat tire on the road, MINI set up the 'We Tow, You Drive' initiative in Singapore.
Whether by a flat tire or a break down, MINI decided to put a spin on a negative event. When a driver was pulled over to the side of the road, MINI rescued the stranded drivers by sending their car to a garage and offering them a test drive in one of its own vehicles in the meantime.
Rather than feeling stressed and stranded, drivers were treated to an uplifting experience that will sit in the back of their minds when it's time to purchase a new vehicle—depending on the extent of the repair needed to the cars in the garage, this could be quite soon.
More Stats +/-
Severed Limb Stunts
Pint-Sized Luxury Cars
Miniature Off-Road Autos
Illuminating Bike Pumps
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.