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Top 40 Interactive Ideas in June

From Meaningful Activity Campaigns to Braille Drink Labels

— June 21, 2015 — Marketing
As seen in the top June 2015 interactive trends, the use of websites, vending machines, packaging, apps and emerging social media platforms are just a few of the ways brands are encouraging engagement.

Although in-store and online content prove to be popular ways to get at a consumer, brands are channeling their efforts into unconventional places for the ultimate surprise, delight and responses. For instance, Japan's Yaocho bar developed a series of beer coasters printed with a thermochemical ink, which spreads a harrowing message about domestic violence. An equally unexpected place to find an advertisement is within an ice sculpture, like the ones Brazil's Beneficência Portuguesa Hospital created to bring awareness to the importance of organ donations.

By setting up unusual advertisements in unexpected places, passionate consumers can't help but want to become part of the action or conversation sparked by a brand.
6.9
Score
Popularity
Activity
Freshness
39
Jetsetting Bar Stunts
Jetsetting Bar Stunts
KLM & Heineken Celebrate King's Day by Flying Bar Customers to Amsterdam
<
38
Disability Awareness Stunts
Disability Awareness Stunts
Driver's School Chides Drivers Who Ignore Accessible Parking Spaces
<
37
Covert Campaigning
Covert Campaigning
Laura McQuarrie Shares Her Favorite Examples of Secret Social Media Campaigns
<
36
Meaningful Activity Campaigns
Meaningful Activity Campaigns
Quaker Canada's Today List Campaign Questions What Matters Most
<
35
Crawling Baby Competitions
Crawling Baby Competitions
Vileda's Cute Social Campaign Cleverly Promotes Its Hot Spray Mop
<
34
Imaginative Cloud Campaigns
Imaginative Cloud Campaigns
Pictionary's Frame in the Sky Inspires the Public to See Cloud Shapes
<
33
Live Snowboarding Videos
Live Snowboarding Videos
Red Bull Uses Meerkat for Live Video Marketing of Its Double Pipe Finals
<
32
Live Action Video Games
Live Action Video Games
Ubisoft Sought Out Influential YouTubers to Experience the Far Cry 4 Game
<
31
Sticky Web Ads
Sticky Web Ads
Post-It Transforms Annoying Web Advertisements into Useful Ones
<
30
Video Reaction Apps
Video Reaction Apps
The 'Gather' App Allows Users to Share Brief Video Reactions with Friends
<
29
Intimate Musician Videos
Intimate Musician Videos
Spotify's Entertainment Marketing on Periscope Connects Fans & Music
<
28
Heroic Donut Deals
Heroic Donut Deals
Krispy Kreme Offers Free Treats for National Superhero Day Nominations
<
27
Anti-Violence Beer Coasters
Anti-Violence Beer Coasters
This Tokyo Bar Designed Beer Coasters to Help Combat Domestic Violence
<
26
Floating Beverage Stunts
Floating Beverage Stunts
Tim Horton's Drink Marketing Promotes a Higher Level of Deliciousness
<
25
Braille Drink Labels
Braille Drink Labels
These Soft Drink Cans and Bottles are Printed with Braille
<
24
Literacy-Encouraging Kites
Literacy-Encouraging Kites
Stories in the Sky Uses Kites Printed with Stories to Entice Kids
<
23
Melting Organ Campaigns
Melting Organ Campaigns
These Melting Ice Sculptures Reveal Organs to Encourage New Donors
<
22
Social Media Candy Machines
Social Media Candy Machines
Grey Istanbul's Vending Machines Imagine How Instagram Filters Taste
<
21
Child-Inspired Home Pranks
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
<
20
Branded Trivia Apps
Branded Trivia Apps
gameit's Multiple Choice Quizzes Offer Discounts for Winners
<
19
Positivity Vending Machines
Positivity Vending Machines
The Coke Tweet Machine Charges People Based on an Attitude Test
<
18
Mini Ice Cream Trucks
Mini Ice Cream Trucks
Wall's Ice Cream Truck Brings Sweet Treats & Huge Smiles to Office Employees
<
17
Female-Targeted Beer Ads
Female-Targeted Beer Ads
Uses a Facial Recognition Billboard to Market Beer for Women
<
16
Java-Roasting Workshops
Java-Roasting Workshops
The Topeca Coffee Education & Training Lab Enlightens All Enthusiasts
<
15
Food-Printing Pop-Ups
Food-Printing Pop-Ups
London's 3D Printshow Highlights This Disruptive Technology by Printing Food
<
14
Melting Icy Coupons
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
<
13
Livestreaming Fashion Channels
Livestreaming Fashion Channels
H&M Canada Takes to Periscope for Fashion Brand Marketing
<
12
Dating App Marketing Campaigns
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
<
11
Ethical Vending Machines
Ethical Vending Machines
Fashion Revolution's Experiment Tests the Allure of Cheap Fashion
<
10
Intergalactic Hotel Experiences
Intergalactic Hotel Experiences
Guests at this Hotel Can Sleep in Zero Gravity Environments
<
9
Social Media Retail Campaigns
Social Media Retail Campaigns
OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
<
8
Auto Showroom Lounges
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
<
7
Driver-Rescuing Campaigns
Driver-Rescuing Campaigns
MINI Turns Getting a Flat Tire on the Road into a Marketing Opportunity
<
6
Social Currency Shops
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
<
5
Virtual Reality Car Dealerships
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
<
4
Interactive Baking Pages
Interactive Baking Pages
A Creative Cake Website Lets Users Test Ingredients by Drag and Drop
<
3
Multi-Sensory Cognac Shops
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
<
2
Gaming Retail Windows
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
<
1
Multimedia Retail Displays
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays
<