In order to reiterate the importance of leaving accessible parking spaces for those who truly need them, Driver's School from Buenos Aires set up the unmissable 'Ramp Lesson.' The driving school took to the streets in order to locate drivers who took up a disabled parking spot without the proper permit, with the intention of correcting this bad habit. Once an offending car was found, a team quickly assembled a ramp around the car, so that wheelchair athlete Juan Maria Nimo could perform tricks around it. The unsuspecting drivers returning to their cars were only aware of this activity after watching the videos that were recorded and shared with them via a QR code.
Rather than teaching these careless drivers a lesson by ticketing them, or painting the people with disabilities as victims, this campaign is a clever one that shares its message in a memorable way.