This organ donation ad campaign placed organ-containing ice sculptures throughout a city in Brazil where they were left to melt. When the human body ice sculptures melted, all that remained were the organs. The campaign revealed the simple truth that even when a person's body is gone, their organs still remain. The slogan for the this movement was: "Life goes on. Donate organs."
The Beneficência Portuguesa Hospital in Sao Paulo, Brazil worked with the DM9DDB agency to created these chilling human ads. The ultimate goal was to encourage people to become organ donors.
For maximum exposure, the gang of ice people were placed in the busiest streets. DM9DDB used life-sized ice people and very realistic-looking organs to show that real organs are needed every day to save people's lives.