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20 Examples of Health Advertising

From Gruesome Diabetic Ads to Lonely Cancer Campaigns

— October 22, 2015 — Marketing
Health advertising campaigns have the task of engaging consumers as well as educating them on the issue at hand. No easy task, many cause organizations turn to dramatic, emotional campaigns that inspire empathy in individuals, which in turn drives home the message.

Other campaigns use snarky commentary to highlight a less-than-hilarious point, such as a recent campaign launched by Meredith’s Miracles Colon Cancer Foundation in Chicago. In order to catch the attention of busy commuters, Meredith's Miracles placed print ads on the back of public buses that showed a person's backside with the caption, "No one wants to see this, except your doctor." Aiming to highlight the seriousness of frequent check-ups, the campaign does so in a way that is playful and light.
4.4
Score
Popularity
Activity
Freshness
20
Fortitudinous Bone Campaigns
Fortitudinous Bone Campaigns
This Osteoporosis Health Campaign Urges People to #LaceUpForBones
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19
Metaphoric Cancer Ads
Metaphoric Cancer Ads
Totuma Used Round Fruits to Mimic Breasts in this Cancer Awareness Ad
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18
Ephemeral Alzheimer's Ads
Ephemeral Alzheimer's Ads
This Alzheimer's Day Campaign Simulates Lost Memories with Snapchat
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17
Inked Lung Disease Ads
Inked Lung Disease Ads
This 'Message from the Lungs' Encourages Smokers to Cease Their Habit
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16
Touching Healthcare Service Ads
Touching Healthcare Service Ads
The Kaiser Permanente Healthcare Ad Shows Monumental Life Moments
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15
Songstress Disease Campaigns
Songstress Disease Campaigns
Avril Lavigne Helps Fight Lyme Disease with Perk for Fans
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14
Senior Influenza PSAs
Senior Influenza PSAs
The 'Flu + You' Program Reminds the Elderly to Get Their Annual Shots
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13
Live Bacteria Billboards
Live Bacteria Billboards
This Health Marketing Stunt Uses Live Bacteria Collected from Kitchens
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12
Lonely Cancer Campaigns
Lonely Cancer Campaigns
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
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11
Zombie Donor Campaigns
Zombie Donor Campaigns
This Health Campaign Takes Advantage of the Walking Dead's Popularity
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10
Gluten-Free Cereal Ads
Gluten-Free Cereal Ads
This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance
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9
Emotional Anti-Smoking PSAs
Emotional Anti-Smoking PSAs
The Paraná Health Ad Has a Cancer Survivor Sell Cigarettes to Smokers
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8
Celebrity Pharmaceutical Campaigns
Celebrity Pharmaceutical Campaigns
This Ad Tackles the Stigma Surrounding Mental Illness
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7
Suggestive Healthcare Campaigns
Suggestive Healthcare Campaigns
Nurse Nicole Promotes Men’s Health Month on Tinder
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6
Social Blood Donation Campaigns
Social Blood Donation Campaigns
WHO's Blood Donation Campaign Encourages Social Sharing
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5
Healthy Rockstar Ads
Healthy Rockstar Ads
Assim Saude's Health Insurance Ads Feature Famous Music Icons
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4
Mustache Soup Campaigns
Mustache Soup Campaigns
Campbell Created 'Chunky Movember' to Raise Awareness for Men's Health
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3
Gruesome Diabetic Ads
Gruesome Diabetic Ads
These Diabetes Association Ads Show How 'Sweet Kills'
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2
Health Awareness Installations
Health Awareness Installations
This Ontario Pharmacy Marketing Stunt Informs Consumers
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1
Surreal Alzheimer Ads
Surreal Alzheimer Ads
The Peruvian Association of Alzheimer's Disease Visualizes Memory Loss
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