The makers of Campbell Soup are creating a charity called 'Chunky Movember' to raise awareness for men's health issues. The ad campaign for the charity portrays three men, all suited with mustaches, eating the brand's Chunky labelled soups. Each man, in true Canadian gear, scorns for the photographer right as they are about the munch down on their first bite of soup. From lumberjack apparel to hockey uniforms, the subjects in the advertisement encourage people to enter into Campbell's new 'pub soup' contest. For every entry, Campbell will donate $1.
Each entry is simple, all one has to do is go to ChunkyMovember.com and create a new innovative soup through a series of steps. One can win up to $5,000 for their chosen soup idea; making the campaign a real win/ win situation.