The advertising campaign for Kaiser Permanente healthcare services pulls at the audience's heartstrings in order to showcase the importance of good health. This particular commercial highlights important life moments and milestones shared within families. By highlighting the importance of being present for these moments, this ad encourages people to be conscious of their health and ensure that they will be around for these memorable milestones.
The ultimate goal of Kaiser Permanente's healthcare ads is to promote the company's service which currently aids over 10 million members with products of preventive medicine. The service also ensures members have accessibility to the brand anytime and anywhere.
This ad series titled ‘Thrive’ demonstrates the brand's "goal of a long, healthy, thriving life for each of its members and for the communities." This theme is shown by highlighting important life events including a child's first steps, weddings and even backyard barbecues that encourage family bonding.