Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance

 - Oct 22, 2015
References: adweek
This ad for Cheerios features the brand's gluten-free cereal. Having a gluten intolerance is an illness that cannot be cured, but it can be controlled by eating the right foods, such as gluten-free Cheerios.

The ad is essentially an anecdote about a member of the Cheerios' engineering team. An elderly man tells his story about how he came to realize that his daughter in-law couldn't eat Cheerios because of her gluten intolerance. The engineer brought up his concern with Cheerios, and the brand ended up created a line of gluten-free cereal. This ad showcases the brand's kindness and understanding about illnesses that cannot be cured.

Many people suffer from this illness, a fact that Cheerios marketers understand and address in this commercial. The brand is catering a wider audience who are unable to eat traditional foods by taking initiative and creating a cereal that can be enjoyed by everyone.