This ad for Cheerios features the brand's gluten-free cereal. Having a gluten intolerance is an illness that cannot be cured, but it can be controlled by eating the right foods, such as gluten-free Cheerios.
The ad is essentially an anecdote about a member of the Cheerios' engineering team. An elderly man tells his story about how he came to realize that his daughter in-law couldn't eat Cheerios because of her gluten intolerance. The engineer brought up his concern with Cheerios, and the brand ended up created a line of gluten-free cereal. This ad showcases the brand's kindness and understanding about illnesses that cannot be cured.
Many people suffer from this illness, a fact that Cheerios marketers understand and address in this commercial. The brand is catering a wider audience who are unable to eat traditional foods by taking initiative and creating a cereal that can be enjoyed by everyone.
Key Themes Behind This Trend
- Gluten-free Foods
- Creating gluten-free alternatives for traditional food products can cater to a wider audience with dietary restrictions.
- Personal Anecdotes in Ads
- Featuring personal stories in advertising can create an emotional connection with consumers and showcase brand values.
- Inclusive Marketing
- Marketing campaigns that address and accommodate dietary restrictions can create a more inclusive brand image.
Where This Applies
- Food and Beverage
- Food companies can expand their consumer base and increase customer loyalty by offering gluten-free options.
- Advertising
- Using personal stories in advertising can create a strong emotional impact and increase brand recognition.
- Health and Wellness
- Brands that address and cater to dietary restrictions can position themselves as advocates for health and wellness.
