Three Wishes' Gingerbread Cereal is Protein-Packed & Nostalgic
Laura McQuarrie — November 21, 2022 — Lifestyle
References: threewishescereal & nosh
Three Wishes is adding to its lineup of better-for-you fruity, frosted and cocoa cereal varieties with an all-new Gingerbread cereal flavor. This limited-edition seasonal treat is packed with eight grams of plant-based protein per serving, plus it's free from grains and gluten, all the while being low in sugar.
This nostalgic cereal flavor speaks to cereal lovers who are looking for more protein and less sugar from their breakfast cereals, plus added free-from features. The brand primarily makes its breakfast cereals from nourishing and nutrient-dense ingredients like chickpeas, pea protein and tapioca rather than commodity grains like wheat, rice, corn and oats.
Across the cereal market, consumers are looking for nostalgic products that will help them reduce sugar from their diet and at the same time, increase energy and satiety.
This nostalgic cereal flavor speaks to cereal lovers who are looking for more protein and less sugar from their breakfast cereals, plus added free-from features. The brand primarily makes its breakfast cereals from nourishing and nutrient-dense ingredients like chickpeas, pea protein and tapioca rather than commodity grains like wheat, rice, corn and oats.
Across the cereal market, consumers are looking for nostalgic products that will help them reduce sugar from their diet and at the same time, increase energy and satiety.
Trend Themes
1. Grain-free Cereals - The popularity of grain-free cereals provides an opportunity for new entrants to create innovative flavors while catering to consumers with dietary restrictions.
2. High-protein Cereals - The demand for high-protein cereals is an opportunity for brands to create nutritious breakfast options that can keep consumers full and satisfied for longer periods.
3. Limited-edition Seasonal Cereals - The success of limited-edition seasonal cereals, such as Three Wishes' Gingerbread Cereal, presents an innovative marketing opportunity for brands looking to create buzz and excitement around their products.
Industry Implications
1. Cereal Manufacturing Industry - There is an opportunity for cereal manufacturers to create healthier options using nourishing and nutrient-dense ingredients like chickpeas, nutrient-packed superfoods and probiotics.
2. Health and Wellness Industry - There is an opportunity for the health and wellness industry to promote high-protein, low-sugar breakfast options as healthy alternatives to traditional cereals.
3. Food and Beverage Industry - The advent of grain-free and free-from products presents an opportunity for the food and beverage industry to invest in research and development to create healthier, sustainable and more affordable alternatives for consumers with dietary restrictions.
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