SUPERKEEN makes nutritious, free-from crunchy baked cereals to support an anti-inflammatory lifestyle, and the brand was created after founder Caragh Keane's diagnosis of auto-immune disease lupus and her experiences with the Auto Immune Protocol. Rather than focusing on excluding certain foods and creating a sense of lack or missing out, SUPERKEEN shares vibrant products powered by tiger nuts—which are nutrient-rich edible tubers, not nuts.
The Original, Cocoa Crisp and Cinnamon are three vegan, allergen-free, gut-friendly options from the brand that are made without grains and dairy.
"SUPERKEEN is all about providing great tasting food for all kinds of people and offering a sense of solidarity and support for those with food-related allergies and illnesses," says Keane. The brand conveys its desire to help people "Make Friends with Food" with allergen-inspired characters and colorful packaging that rekindles childlike joy.
What's Driving This Trend
- Allergen-free Foods
- The increase in food allergies is driving demand for innovative allergen-free food products that cater to a broader audience.
- Tiger Nut-based Products
- The use of tiger nuts in food products is emerging due to their nutritional benefits and potential as a grain alternative.
- Anti-inflammatory Diets
- Anti-inflammatory dietary options are gaining traction as health-conscious consumers seek to manage chronic conditions and promote overall wellness.
Who This Affects Most
- Health Foods
- The health food industry is expanding to include more nutritionally dense, free-from options catering to diverse dietary needs.
- Functional Foods
- Functional foods that specifically support health conditions like auto-immune diseases are creating new market segments.
- Plant-based Foods
- The plant-based food industry is seeing growth opportunities through innovative products that go beyond traditional grains and dairy.
