In order to simulate the kind of seclusion that people with cancer often face, Macmillan Cancer Support set up an isolation box in Paddington Station. This stunt was part of the group's Not Alone campaign, communicating the loneliness that can comes with the diagnosis and treatment process. Inside the box, members of the public have the chance to listen to audio recordings of people talking about their experience with the disease. Despite being surrounded by tons of people, the booth blocks out most sights and sounds, leaving you feeling utterly alone.
By encouraging introspection and reflection, the campaign makes it easy to put yourself in the shoes of someone else who has suffered. In order to decrease these kinds of feelings, Macmillan Cancer Support provides tips and resources for patients, survivors and their families.
Macmillan's Cancer Campaign Simulates the Disease with an Isolation Box
Laura McQuarrie — February 20, 2015 — Marketing
References: macmillan.org.uk & prexamples