Health insurance ads are hardly something that people think of as cool, let alone rock 'n' roll, but these ones from Assim Saúde could be described as both.
The 'Chest' and 'Tongue' ads show rock icons like David Bowie and Gene Simmons of KISS going through routine health procedures like having a heartbeat listened to or a mouth inspected with a tongue depressor. While it wouldn't be much of a stretch to make a statement about having people care about their health as much as they do for renowned rockstars, the seemingly unusual pairing presents Assim Saúde as the 'The official health insurance of Rock in Rio.'
Health is the last thing that it would seem that these quirky print campaigns are advertising, which is exactly what makes them so compelling.
Healthy Rockstar Ads
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