Described as a "dealership in a briefcase," the Audi VR Experience is an augmented reality initiative on track to revolutionize the experience of shopping for a car. In addition to the augmented reality headset, the experience kit also includes a pair of top of the line headphones that replicate Audi's Advanced Sound System.
The innovative new technology will be integrated into the first Audi dealerships by 2015. The Audi VR Experience will also serve as a mobile dealership, transforming any space into a showroom for a potential customer.
Given the prominent integration of digital technology into most industries, it's not surprising that the car dealership experience would get a digitally charge update as well. The Audi VR Experience is sure to influence how other car manufacturers aim to enhance the consumer experience through technology.