As a treat to the people on the beaches of Rio de Janeiro, McDonald's set up a casino-style vending machine that dispensed limited time coupons that could be redeemed for a frozen refreshment. Rather than being printed with an expiry date, the coupons themselves were made of ice, challenging people to run to the nearest McDonald's as quick as they could before the voucher melted away into nothing.
The premise of this campaign is similar to the way McDonald's Save the Sundae campaign was executed in Malaysia, also using heat to spur consumers into redeeming a freebie within an extremely short time frame. It's easy to hand out coupons or gift cards to entice prospective consumers, but increasing the pressure to act increases the chance of them actually being used.
Melting Icy Coupons
More Stats +/-
Fresh Food Vending Machines
Free Vending Machines
Virtual Vino Pop-Ups
VR Vending Machines
Eco Vending Machines
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
- By: Laura McQuarrieApr 28, 2015