Some people might use social networks to broadcast every detail of their lives, but these brands created secret social media campaigns to engage with consumers. Trend Hunter Research Writer Laura McQuarrie discusses her top picks for covert campaigning, from feline dating to cinematic networking.
Gilette teamed up with Tinder to discover how to better market their shaving products to college kids. In another Tinder collaboration, Vancouver Cat Rescue Organization created fake profiles to match people up with prospective adoptions. Jagermeister used the ephemeral nature of Snapchat to their advantage by sending clues about an exclusive themed party. To promote Taken 3, Liam Neeson participated in a LinkedIn-based secret social media campaign where people could be endorsed for their own set of special skills and receive a video testimony of the action star vouching for their abilities.