Club Aston is a lounge-inspired space located within Los Angeles' Galpin Motors dealership. Channeling the exclusivity of the Aston Martin brand, Club Aston is a circular room with a series of doors leading to several different chambers.
In true James Bond style, the dealership itself cannot be accessed without an appointment and without confirming your identity via digital thumbprint verification. Once inside the circular room, the customer is served martinis by one of the salespeople and then taken into one of several areas; the first goes to the main showroom and offices, the second is a "secret entrance," while the last is the secretive Aston Martin showroom.
This unique retail experience is both immersive and informative while portraying the brand's image as a pinnacle of luxury vehicles.