Wanting to promote the launch of the Far Cry 4 game in Spain in a way that would go viral, Ubisoft sought out six of the most influential YouTubers in the country for an unforgettable experience.
When invited for the once-in-a-lifetime experience, the YouTubers naturally thought that they would be getting a chance to try the game out on a console. Little did they know, they would be living out adventures from the game in real life, from climbing and riding to doing rope walks at high heights.
By putting these influential YouTubers in the shoes of the main characters of this video game, they were able to simulate all the action that is jam-packed into the gameplay. As a result, sales of the Far Cry 4 video game skyrocketed.