Creative experience agency Amplify teamed up with Playstation and three restaurants to create Playstation to Plate, a campaign that brings popular dishes from major franchises to life. In partnership with Deliveroo, meals were brought to life from Unchartered 4: A Thief’s End, Ratchet and Clank: Rift Apart and The Last of Us: Part 2, and they were created by Mary’s, The Italian Bowl and Bistro Morgan.
Fans in Sydney and Melbourne recently had the chance to experience their favorite games in a new way with Mary's Newtown creating Ellie's Steak Sandwich from The Last of Us Part II and The Italian Bowl making a pasta dish inspired by Uncharted 4: A Thief's End. Finally, Rachet & Clank: Rift Apart inspired the Sirangian Honey Mousse, which was developed by Bistro Morgan.
Key Themes Behind This Trend
- Immersive Dining
- Bringing video game food to life through immersive dining experiences creates opportunities for unique culinary experiences.
- Branded Food Partnerships
- Collaborating with restaurants to create branded food items allows for increased brand awareness and cross-promotion.
- Food and Entertainment Crossovers
- The combination of food and entertainment creates opportunities for innovative marketing campaigns and unique customer experiences.
Where This Applies
- Gaming
- Partnering with restaurants to bring video game food to life creates opportunities to enhance the gaming experience and engage with fans on a new level.
- Food and Beverage
- Collaborating with brands outside the industry creates opportunities for unique menu offerings and increased brand recognition.
- Marketing and Advertising
- The concept of immersive dining experiences presents opportunities for creative marketing campaigns that blur the line between entertainment and advertising.
