The Nissan With Dad Super Bowl campaign was a unique one for a couple of reasons. First of all, it was teased atypically. Instead of a clip from the actual commercial, the company shared a fun prank perfect for the family. Granted, a hookup with plastic balls would be in order to execute such a prank.
Focusing on the idea of a modern father, the Nissan With Dad campaign began with popular YouTube content creators who were tasked to come up with special pieces of content that speak to the theme of #withdad. Nissan writes, "#withdad is much more than a hashtag, however. It's a celebration of the many innovative and exciting ways that dads make life better for their families – and how they strive to find a perfect work-life balance."