The 'New Boyfriend' ad from Toyota playfully highlights family dynamics, as well as the car's spacious interior. In the ad, a father is driving his daughter and her new boyfriend. He can't help but get distracted in the rear view mirror as he notices the pair cuddling in the backseat. After a brief pit stop, the protective father pulls over, and makes use of the extra row of back seats, asking the new boyfriend to sit behind his girlfriend.
The playful ad comes at the right time, as COVID-19 has highlighted everyone's desire for more space, alongside small familial annoyances. Both lighthearted and relatable, the ad showcases the car's interior while catering to its target demographic.
Image Credit: Toyota
Why This Trend Is Growing
- Spacious Car Interiors
- Toyota's new ad highlights the appeal of spacious car interiors to families and couples.
- Family Dynamics in Advertising
- Toyota's ad showcases the use of family dynamics in capturing the attention of their target demographic.
- Covid-inspired Ads
- The pandemic has inspired companies like Toyota to highlight the features that have become more important to consumers amid the pandemic.
Industries Being Reshaped
- Automobile Industry
- Opportunities exist to market cars based on their ability to meet consumers' newfound needs for space and safety amid COVID-19.
- Advertising Industry
- Companies can use relatable family dynamics, and playful, lighthearted ads to better connect with target demographics.
- Entertainment Industry
- Opportunities exist for advertisers to create engaging ads that reflect the concerns and preferences of consumers in the midst of a pandemic.
