Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Krispy Kreme Offers Free Treats for National Superhero Day Nominations

 - Apr 28, 2015
References: krispykreme & foxcarolina
Krispy Kreme's Hero Day promotion encourages the recognition people with all sorts of superpowers. Sugar-craving consumers can enter the scrumptious sweepstakes to get them anything from free doughnuts for life, to delicious two-for-one deals.

You don't have to visit a Krispy Kreme location to be part of National Superhero Day's sweet rewards. The company is asking for your to post a photo of yourself with your hero on social media, using the hashtag #SuperheroSelfie. Whether you're posing with a costumed Superman or the world's best mom, the chain wants to hear from you.

The Hero Day social campaign is a great example of how brands can assume and express cultural values in ways that benefit their business, creating communities and driving sales through advertising by the consumers themselves.

Photo Credits: Krispy Kreme on Facebook