Krispy Kreme's Hero Day promotion encourages the recognition people with all sorts of superpowers. Sugar-craving consumers can enter the scrumptious sweepstakes to get them anything from free doughnuts for life, to delicious two-for-one deals.
You don't have to visit a Krispy Kreme location to be part of National Superhero Day's sweet rewards. The company is asking for your to post a photo of yourself with your hero on social media, using the hashtag #SuperheroSelfie. Whether you're posing with a costumed Superman or the world's best mom, the chain wants to hear from you.
The Hero Day social campaign is a great example of how brands can assume and express cultural values in ways that benefit their business, creating communities and driving sales through advertising by the consumers themselves.
Photo Credits: Krispy Kreme on Facebook