Krispy Kreme has launched a new campaign with the tagline 'decided by a dozen.' As part of this campaign, Krispy Kreme will give away a free dozen donuts to all customers if a professional women's or men's national basketball league game is decided by a margin of 12 points. The two tournaments are being held on Sunday, April 4th and Monday, April 5th. If any team wins by 12 points, customers can go to any participating Krispy Kreme location in-store to receive a free pack of 12 'Original Glazed' donuts.
On top of this, customers who download the company's application and register for the 'Krispy Kreme Rewards' program are eligible to receive a pack of 12 Original Glazed donuts for $1 with the purchase of any regular priced dozen of donuts.
Image Credit: Krispy Kreme
What Makes This Trend Stand Out
- Sports Donut Promotions
- Collaboration between food and sports industry can mutually benefit in increased sales opportunities through game promotions and giveaways.
- Digital Loyalty Programs
- Offering exclusive deals and perks through digital apps can increase customer loyalty and attract new customers.
- Social Media Engagement
- Encouraging customers to share their experience on social media can increase brand awareness and customer engagement.
Sectors Adopting This
- Food and Beverage
- Collaboration with sports industry and implementation of technology-driven loyalty programs can benefit food and beverage industry in increased sales and customer loyalty.
- Sports and Entertainment
- Partnering with food and beverage industry and launching promotional campaigns can enhance fan engagement and experience, and create new revenue streams.
- Digital Marketing
- Providing digital marketing solutions like loyalty programs, social media engagement, etc. can help businesses target and attract new customers, increase engagement, and achieve business growth.
