Rather than going to a dealership and trying to learn about a vehicle under the pressure of a salesperson who is just trying to make a commission, many consumers are looking elsewhere for more comfortable car shopping experiences.
Away from conventional dealerships, consumers are tapping into virtual reality showrooms, simulators and online matchmaking tools to inform potential purchasing decisions. Even if a consumer is not actively shopping for a new car, brands like MINI offer on-demand test drives, which are experiences that will stick in their minds of shoppers the next time they are in the market for a new vehicle.
In response to these changes, dealerships of today are being transformed with interactive touchscreens, text messaging services, virtual reality stations and beacons, so that consumers can use technology as their guide and browse models at their leisure.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
