Rather than going to a dealership and trying to learn about a vehicle under the pressure of a salesperson who is just trying to make a commission, many consumers are looking elsewhere for more comfortable car shopping experiences.
Away from conventional dealerships, consumers are tapping into virtual reality showrooms, simulators and online matchmaking tools to inform potential purchasing decisions. Even if a consumer is not actively shopping for a new car, brands like MINI offer on-demand test drives, which are experiences that will stick in their minds of shoppers the next time they are in the market for a new vehicle.
In response to these changes, dealerships of today are being transformed with interactive touchscreens, text messaging services, virtual reality stations and beacons, so that consumers can use technology as their guide and browse models at their leisure.
14 Dynamic Car Shopping Experiences
More Stats +/-
Vehicle Vending Machines
Immersive Test Drive Experiences
In-Mall Car Showrooms
Automotive Sales Beacons
Live Vehicle Builders
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.