Go Auto is an Edmonton-based automotive dealer that's using text messages to make the process of researching, testing or buying a new car less intimidating. The auto dealer is doing this with a technology from Bhatt that makes it possible to give any phone text message capability, even if it is a landline.
When a text message is sent by a consumer to Go Auto, it is processed by an Android-powered Samsung phone. From here, the message is broadcast to the dealer's web servers and relayed to customer service operators. Unlike a phone call, there's no pressure to engage with a representative on the spot. This text messaging service also means that a service representative is able to bring up previous chats to get a sense of where the consumer is coming from.
Over the few months that this text messaging service has been in practice, Go Auto has received more than 50,000 text messages.
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