'Textual' is a self-defined "conversational commerce" platform that aims to provide maximum ROI for brands by integrating e-commerce directly into text messages. Textual is a scalable service that works for small, medium, and even enterprise-sized companies, bringing demonstrable value to consumer-facing businesses of any size.
The main appeal to conversational commerce is its removal of barriers. By allowing customers to talk to a Text Ordering Bot that dynamically interprets the intended product and allows this product to be purchased directly in the application, customers stay interested for longer while gaining instant gratification from seamless purchases.
The Textual service makes managing SMS commerce easy, as it offers several convenient tools, such as the ability to schedule and automate text message campaigns, and the ability to adapt campaigns to customer purchase behavior, maximizing ROI.
Image Credit: Textual
What Makes This Trend Stand Out
- Conversational Commerce
- Brands should explore opportunities to integrate e-commerce into conversational platforms to remove purchase barriers and improve customer engagement.
- Text Message Marketing
- Text message marketing can be a valuable tool for businesses of all sizes, especially with the ability to schedule and automate campaigns.
- AI-powered Ordering
- The integration of AI in text ordering bots can improve the accuracy of order interpretations and enhance the customer experience.
Sectors Adopting This
- Retail
- Retailers can benefit from integrating conversational commerce and text message marketing to improve sales and customer engagement.
- E-commerce
- E-commerce businesses should explore the use of AI-powered text ordering bots to streamline the purchase process and improve customer satisfaction.
- Marketing
- Marketers can leverage text message marketing and automated campaigns to improve customer outreach and conversion rates.
