Shopping for a new car is perhaps one of the hardest purchases a person can make considering the steep cost as well as the options available; the Inner Geek Beacon app is set to help make these tough decisions easier. It will connect to tiny coin-sized beacon inside the vehicle via Bluetooth, delivering pertinent information about the car currently being eyeballed.
The Inner Geek Beacon app takes the technology to the next level by also informing the car dealer not only that the app user was there, but what vehicle they were interested in and whether or not they had been to the dealership before. Inner Geek chief executive Colton Hathaway reveals, "We can wake the user’s device from sleep and push content to the device." This could revolutionize auto sales.