Kreitech launched the Blind Spot Alert (BSA) system through a crowdfunding campaign on IndieGogo. The system is easy to install on any car, providing additional smart ways to check one's blind spot before merging lanes. The company notes that side view mirrors often have large blindspots, many cars do not have dedicated blindspot-checking systems, and drivers are sometimes careless and do not physically turn their heads to check a blindspot before merging.
The BSA attaches to a side view mirror with adhesive, meaning it is compatible with any car. This system not only serves as a secondary mirror that faces the blind spot, but also features a small blinking LED that will inform the driver if a car is in their blind spot. Kreitech notes that its aftermarket Blind Spot Alert system is equally effective when compared to a factory-installed one.
Image Credit: Martin Canabal
Why This Trend Is Growing
- Aftermarket Driving Safety Systems
- Technologies such as BSA are disrupting traditional use of side view mirrors and creating opportunities for aftermarket safety systems.
- Crowdfunding for Auto Accessories
- Crowdfunding campaigns are disrupting the traditional distribution model for auto accessories such as BSA.
- Integration of Smart Technologies in Cars
- Smart technologies such as BSA are disrupting traditional hardware in cars and creating opportunities for the integration of such tech within cars.
Industries Being Reshaped
- Automotive
- The automotive industry is presented with a disruptive innovation opportunity in aftermarket safety systems, such as the BSA.
- Crowdfunding
- Crowdfunding platforms like IndieGogo are presented with disruptive opportunities in supporting campaigns similar to Kreitech's BSA system.
- Electronics
- Electronics manufacturers have a disruptive innovation opportunity in developing products, such as the BSA, to improve safety in driving.
