Realizing that the cars that consumers see on the floor of a dealership are not the same vehicles that they will end up buying, ZeroLight set out to create a car configurator that would revolutionize the vehicle purchasing process.
This car configurator sets up a live, interactive scene that lets prospective new owners customize a vehicle exactly to their specifications with add-ons, options and accessories. Although comparable car configurators on the web may represent the addition of these extras in text, ZeroLight brings details to life with realistic visuals. As a company that has roots in the video game industry, ZeroLight's technology gives consumers the chance to get immersed with views from all angles, real-time customization and interactions like the ability to open car doors and see a custom vehicle in motion.
Currently, Audi is the first to make use of ZeroLight's car configurator technology and it is being introduced to its dealerships globally.