Realizing that the cars that consumers see on the floor of a dealership are not the same vehicles that they will end up buying, ZeroLight set out to create a car configurator that would revolutionize the vehicle purchasing process.
This car configurator sets up a live, interactive scene that lets prospective new owners customize a vehicle exactly to their specifications with add-ons, options and accessories. Although comparable car configurators on the web may represent the addition of these extras in text, ZeroLight brings details to life with realistic visuals. As a company that has roots in the video game industry, ZeroLight's technology gives consumers the chance to get immersed with views from all angles, real-time customization and interactions like the ability to open car doors and see a custom vehicle in motion.
Currently, Audi is the first to make use of ZeroLight's car configurator technology and it is being introduced to its dealerships globally.
Why This Trend Is Growing
- Virtual Car Configurators
- Companies can revolutionize the car purchasing experience by creating virtual car configurators with realistic visuals and real-time customization features.
- Interactive Marketing
- Virtual car configurators allow for immersive marketing experiences that engage potential customers with interactive features such as angle views, real-time customization, and motion.
- Gaming Technology
- Video game technology can transform the auto industry by enabling virtual car configurators that use realistic visuals and real-time customization tools to enhance customer experience.
Industries Being Reshaped
- Automotive Industry
- Virtual car configurators can disrupt the automotive industry by giving car buyers a more personalized and immersive purchasing experience.
- Video Game Industry
- The video game industry can leverage its technology to create car configurators that feature top-notch visuals and real-time customization tools to benefit the automotive industry.
- Marketing and Advertising Industry
- Virtual car configurators offer a new innovative marketing and advertising channel, allowing audiences to be captivated by a brand's offerings and customize them in real-time.
