ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process
Laura McQuarrie — July 3, 2015 — Autos
Realizing that the cars that consumers see on the floor of a dealership are not the same vehicles that they will end up buying, ZeroLight set out to create a car configurator that would revolutionize the vehicle purchasing process.
This car configurator sets up a live, interactive scene that lets prospective new owners customize a vehicle exactly to their specifications with add-ons, options and accessories. Although comparable car configurators on the web may represent the addition of these extras in text, ZeroLight brings details to life with realistic visuals. As a company that has roots in the video game industry, ZeroLight's technology gives consumers the chance to get immersed with views from all angles, real-time customization and interactions like the ability to open car doors and see a custom vehicle in motion.
Currently, Audi is the first to make use of ZeroLight's car configurator technology and it is being introduced to its dealerships globally.
This car configurator sets up a live, interactive scene that lets prospective new owners customize a vehicle exactly to their specifications with add-ons, options and accessories. Although comparable car configurators on the web may represent the addition of these extras in text, ZeroLight brings details to life with realistic visuals. As a company that has roots in the video game industry, ZeroLight's technology gives consumers the chance to get immersed with views from all angles, real-time customization and interactions like the ability to open car doors and see a custom vehicle in motion.
Currently, Audi is the first to make use of ZeroLight's car configurator technology and it is being introduced to its dealerships globally.
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