Clicklane helps people avoid having to go to the dealership and it shares a first-of-its-kind online experience with its network of new, used and certified pre-owned cars. Thanks to the support of local dealers, Clicklane helps prospective car buyers enjoy a 100% online experience.
To get the word out about its new online car-buying site, Clicklane created a character by the name of "Couch Guy" to share the comfort that the experience provides—all without having to leave the comfort of the couch.
With many car dealerships closed over the last year, and car purchases slowing down, consumers are looking for new car-buying experiences that reflect the changing shopping habits they've adopted in other areas of their life since the start of the pandemic.
What's Driving This Trend
- Online Car-buying
- Opportunity for other car dealerships to adopt an online platform and compete with Clicklane
- Virtual Car Shopping
- Potential for virtual reality technology to enhance the online car-buying experience
- Marketing with Characters
- Potential to create memorable characters or mascots for other online businesses to increase customer engagement
Who This Affects Most
- Automotive Industry
- Online car-buying platforms like Clicklane are disrupting traditional car dealerships and changing the consumer buying experience
- E-commerce Industry
- The success of Clicklane highlights the potential for other e-commerce businesses to expand into the automotive industry
- Marketing and Advertising Industry
- The use of a character like "Couch Guy" by Clicklane could inspire other businesses to create engaging marketing campaigns centered around memorable characters
