The June 2021 Auto trends are defined by the move toward EV technology. As eco-conscious mindsets pervade the industry, many car manufacturers are looking to get ahead of the demand with new electric car concepts. These concepts are marketed toward a range of demographics from everyday drivers to luxury vehicle owners.
The Ford F-150 Lightning is a prime example of an electric vehicle designed for daily use. The truck packs powerful features such as a state-of-the-art two-way charging system that enables the vehicle to be used as a generator. The truck's robust utilitarian characteristics encourage truck owners to make the switch to electric without compromising quality.
The Höga, designed by Ryan Scholtthauer, is a sustainability-focused car that showcases an innovative self-assembly feature. The electric vehicle draws inspiration from the minimalist design principles of the Bauhaus movement to create a car that is practical at its core. At the end of its lifespan, the Höga can be broken down and recycled, promoting circularity.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
