AI-Designed Car Wraps

BMW Decorated 8 Series Models with Images from Art History

Using NVIDIA’s open-source StyleGAN software, BMW created vinyl car wraps for eight 8 Series models. The artificial intelligence was equipped with 50,000 images to cover 900 years of art history, plus a curated collection of 50 pieces from BMW’s artist collaborators from the past half-century. What the AI created represents a unique mix of classic and contemporary styles.

The Ultimate AI Masterpiece virtual installation turns BMW models into the canvas for AI-created masterpieces, some of which are achromatic and others that are boldly splashed with a range of colors and patterns.

The vinyl wraps launched with Frieze New York 2021 will be shown at the art fair, offering a glimpse into the future of art and product creation.

AI-created Car Wraps
AI is being used to create unique car wraps that blend classic and contemporary styles.
Art-inspired Vinyl Wraps
Vinyl car wraps inspired by art history and curated artist collections are becoming popular.
Virtual Art Installations on Cars
Cars are being transformed into canvases for AI-created masterpieces in virtual art installations.

Industries Being Reshaped

Automotive Industry
The automotive industry can use AI to create one-of-a-kind car wraps that stand out from the competition.
Art and Design Industry
The art and design industry can use AI to create personalized vinyl wraps that highlight different art styles and eras.
Advertising and Marketing Industry
The advertising and marketing industry can utilize virtual art installations on cars as a unique and attention-grabbing way to promote products and services.
SCORE
3.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 24%
Activity 75%
Freshness 10%