The new BMW Art car marks the brand's 20th and it takes the BMW M Hybrid V8 car as a canvas. It is designed by Ethiopian-born American artist Julie Mehretu and is meant to compete in the 24 Hours of Le Mans in June next month. The design is inspired by the tones and form of her painting 'Everywhen.'
It is currently in the artist's Ensemble exhibition in Venice's Palazzo Grassi. The new Art Car is dynamically created with a visually bold design. The layered work is digitally edited using photographs and then overlaid with various dotted grids with bursts of black marks and a slew of neon tones. When blended all together, it creates a sense of movement and dynamic forms.
Image Credit: BMW AG, Julie Mehretu, Tereza Mundilová
Why This Trend Is Growing
- Automotive-canvas Integration
- Blending automotive design with fine art introduces a new dimension of aesthetic appeal and brand differentiation for luxury vehicles.
- Dynamic Digital Art
- The integration of digitally edited photography with traditional art techniques on vehicles showcases the potential for innovative, customizable car designs.
- Competitive Art-inspired Racing
- Art cars competing in high-profile races like Le Mans highlight the fusion of art and performance, appealing to a niche market of sports enthusiasts and art collectors.
Industries Being Reshaped
- Luxury Automotive
- The luxury automotive industry stands to benefit from incorporating bespoke artistic designs into car exteriors, enhancing exclusivity and customer engagement.
- Fine Art
- Collaborations between car manufacturers and renowned artists open new avenues for the fine art industry, expanding their presence beyond traditional galleries.
- Digital Imaging
- The use of digital editing in creating artful car designs emphasizes growing opportunities for digital imaging and graphics companies to innovate in the automotive sector.
