The BFGoodrich OnTrail app has been launched by the brand to provide avid off-road adventurers with a way to seamlessly plan the perfect trip to avoid unwanted surprises and maximize their experience.
The app works by providing users with access to a database of public trail information as well as an online community committed to supporting off-road explorers. Users can fine-tune their excursion according to their specific preferences thanks to a range of filters that include difficulty, weather, review and length.
The BFGoodrich OnTrail app also enables photo sharing, point-of-interest marking and a mission-like functionality that will turn trips into a series of challenges to achieve. This positions it as an all-in-one solution that will perfectly speak to the needs of the ever-increasing number of automotive explorers.
Image Credit: BFGoodrich
What's Driving This Trend
- Off-road Adventure Planning
- The fine-tuning feature of the BFGoodrich OnTrail app opens new opportunities in catering to the needs of off-road adventurers.
- Community-based Travel Navigation
- With its online community committed to supporting off-road explorers, the BFGoodrich OnTrail app sets a disruptive innovation potential in community-based travel navigation solutions.
- Gamification in Travel Navigation
- The mission-like functionality of the BFGoodrich OnTrail app's trip planning feature introduces new possibilities for introducing gamification in travel navigation experiences.
Who This Affects Most
- Adventure Tourism
- The BFGoodrich OnTrail app developed for off-road explorers can serve as an inspiration for innovation in adventure tourism technology and services.
- Navigation Technology
- The BFGoodrich OnTrail app's comprehensive and user-friendly features present a relevant benchmark for innovation in navigation technology developments.
- Automotive Industry
- The BFGoodrich OnTrail app's user-oriented features and functionality introduces disruptive innovation opportunities in the integration of digital technology in automotive industry products and services.
