What is the trend of indoor test tracks?

Car companies can explore the creation of indoor test tracks for customers as a unique selling point to gain a competitive advantage.

What is the trend of experiential marketing?

Car companies can incorporate experiential marketing in their pavilions, allowing customers to test drive cars and immerse themselves in the brand.

What is the trend of interactive displays?

Car companies can use interactive displays in their pavilions to enhance customer engagement and showcase the features of their cars.

What are the implications for the automotive industry?

Car companies can incorporate indoor test tracks, experiential marketing, and interactive displays in their pavilions to enhance customer engagement and gain a competitive advantage.

What are the implications for the event management industry?

Event management companies can work with car companies to execute large-scale pavilions with unique experiences, such as indoor test tracks, to attract visitors and drive foot traffic.

What are the implications for the construction industry?

Construction companies can specialize in building pavilions for large-scale events, incorporating unique features such as indoor test tracks, to create memorable experiences for visitors.

Indoor Test Tracks : Audi 2011 Frankfurt Auto Show

Indoor Test Tracks

Ultra-Slick Auto Retail Concepts Image 1

Ultra-Slick Auto Retail Concepts Image 2

The Audi 2011 Frankfurt Auto Show Pavilion Blows Competitors Out of the Water

Meghan Young — June 22, 2011 — Autos

References: bloomberg & psfk

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There is one car company that is currently trying to blow its competitors out of the water and by the looks of the Audi 2011 Frankfurt Auto Show pavilion, I think you can quickly figure out which one that happens to be. Audi's stand will include a massive indoor test track, in which prospective customers can actually test drive the cars they are interested in.

At the cost of more than 10 million euros ($14.3 million), the Audi 2011 Frankfurt Auto Show pavilion stretches nearly 50,000 square feet and will feature a central display space as well as a lounge area. The quarter-mile test track will wrap around the upper portion of the pavilion. Construction is set to commence in July 2011.

Trend Themes

Indoor Test Tracks — Car companies can explore the creation of indoor test tracks for customers as a unique selling point to gain a competitive advantage.
Experiential Marketing — Car companies can incorporate experiential marketing in their pavilions, allowing customers to test drive cars and immerse themselves in the brand.
Interactive Displays — Car companies can use interactive displays in their pavilions to enhance customer engagement and showcase the features of their cars.

Industry Implications

Automotive — Car companies can incorporate indoor test tracks, experiential marketing, and interactive displays in their pavilions to enhance customer engagement and gain a competitive advantage.
Event Management — Event management companies can work with car companies to execute large-scale pavilions with unique experiences, such as indoor test tracks, to attract visitors and drive foot traffic.
Construction — Construction companies can specialize in building pavilions for large-scale events, incorporating unique features such as indoor test tracks, to create memorable experiences for visitors.

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