There is one car company that is currently trying to blow its competitors out of the water and by the looks of the Audi 2011 Frankfurt Auto Show pavilion, I think you can quickly figure out which one that happens to be. Audi's stand will include a massive indoor test track, in which prospective customers can actually test drive the cars they are interested in.
At the cost of more than 10 million euros ($14.3 million), the Audi 2011 Frankfurt Auto Show pavilion stretches nearly 50,000 square feet and will feature a central display space as well as a lounge area. The quarter-mile test track will wrap around the upper portion of the pavilion. Construction is set to commence in July 2011.