There is one car company that is currently trying to blow its competitors out of the water and by the looks of the Audi 2011 Frankfurt Auto Show pavilion, I think you can quickly figure out which one that happens to be. Audi's stand will include a massive indoor test track, in which prospective customers can actually test drive the cars they are interested in.
At the cost of more than 10 million euros ($14.3 million), the Audi 2011 Frankfurt Auto Show pavilion stretches nearly 50,000 square feet and will feature a central display space as well as a lounge area. The quarter-mile test track will wrap around the upper portion of the pavilion. Construction is set to commence in July 2011.
Key Themes Behind This Trend
- Indoor Test Tracks
- Car companies can explore the creation of indoor test tracks for customers as a unique selling point to gain a competitive advantage.
- Experiential Marketing
- Car companies can incorporate experiential marketing in their pavilions, allowing customers to test drive cars and immerse themselves in the brand.
- Interactive Displays
- Car companies can use interactive displays in their pavilions to enhance customer engagement and showcase the features of their cars.
Where This Applies
- Automotive
- Car companies can incorporate indoor test tracks, experiential marketing, and interactive displays in their pavilions to enhance customer engagement and gain a competitive advantage.
- Event Management
- Event management companies can work with car companies to execute large-scale pavilions with unique experiences, such as indoor test tracks, to attract visitors and drive foot traffic.
- Construction
- Construction companies can specialize in building pavilions for large-scale events, incorporating unique features such as indoor test tracks, to create memorable experiences for visitors.
