When Audi wanted to demonstrate the control of the Audi Quattro, it decided to create a miniature race track with shrunken Audis for people to race. The cars could be controlled by iPads held by members of the public who were up for the challenge.
Given that the advertising team were challenged to "demonstrate the brands famous road-hugging capabilities in an innovative way" according to the site, this technique suited the brief perfectly. This is an engaging example of promoting the Audi driver experience to potential customers and people who might not usually interact with the brand.
By creating a fun atmosphere and a buzz around its new product,the Audi Quattro, the brand has scored a hot marketing campaign. Have a look at the video to see how well these Audi fans handled the challenge.
Tablet-Controlled Test Drives
More Stats +/-
Life-Size Toy Cars
Micro Mini Supercars
Tiny Transportation Jewelry
Paintball Car Commercials
Window-less Concept Cars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.