In an act of awe-inspiring public relations, BMW has drawn up this creative car design that was dreamt up by a 4-year-old child.
The stunt comes after a posting by Jason Torchinsky on the popular auto website Jalopnik about a man looking to actualize a design concept created by his son. The loving father was hoping to show his son a physical representation of what his imagination could create by having a drawing of the imaginary car.
The writer used his position and influence to get a number of talented artists to draw this creative car design for the father and his son. Many brilliant drawings were whipped up and submitted from helpful users. What happened next was truly touching. BMW ended up submitting its own design and brought this creative child's dream to life -- 42 wheels and all.